Project
When coming up with this company/product I knew that I wanted to focus of a lifestyle not just a item to sell. With this in mind I came up with the idea of modernizing the lifestyle of the 1940’s hostess. The style behind the company would be dark, and sexy. Using an old damask style while updating it with girlie skulls.
The company would focus on the lifestyle of the hostess with a blog and social media. The first round of products that the company would push would be a barware line that includes drinkware and bar accessories.
Goals
Jane Doe’s mission can be summed up in two words: Corpse Reviver. We will stop at nothing to live up to that cocktail family’s name. With our fierce arsenal of glassware and accessories, and a double shot of social media, we’re arming the next generation of home mixologists to put the “party” back into “cocktail party.”
PHRASES
This is Mixology 2.0.
We’ve just raised the bar.
Rock on the rocks.
Jane Doe is taking mixology home to try something kinky.